INBOUND MARKETING FOR TRADE SERVICE COMPANIES
We can help you get more leads, by setting up an Inbound Marketing campaign for your trade industry business.
One of the great things about inbound marketing is that it can build more trust with the consumer than many other marketing methods.
For those who are unaware, inbound marketing involves drawing attention to your products and/or services through SEO (search engine optimization), content marketing, social media marketing, and more. It also helps to improve awareness regarding your company or organization.
This is especially true for the trades industry. While outbound marketing can be useful, inbound marketing can build more trust with consumers through content strategy. There’s a good chance that you’re missing out on many leads if you aren’t implementing inbound strategies of some kind.
Inbound marketing is very different to outbound marketing strategies, which often makes the consumer feel like they are being “interrupted”, whether it’s through a cold call or a salesy email.
The experts at Tradez Marketing can help with your inbound marketing strategy significantly.
Here is some more information regarding the basics of inbound marketing.
It doesn’t matter how incredible your website or content is, there’s something important to remember. 95% of all website traffic goes to websites that land on the first page of Google. This is one of the reasons that search engine optimization is so essential to trade service companies.
How will you be able to convert consumers if your website isn’t getting enough traffic? The right keyword research can make it so that you’re getting more visitors and leads than you ever imagined.
Local SEO is specifically important to the trades industry, as well. Many incredible trade service companies that are competing within the same cities, and SEO can help your company increase its market share in the trades industry.
Social Media Marketing
If you have a trades industry organization, there’s no reason why you shouldn’t be focusing on social media marketing.
After all, Facebook alone boasts over 2.3 billion monthly active users, which is a significant portion of the world’s population.
There’s a tremendous opportunity for your content to be shared and your products/services to be more visible than ever before.
One of the great things about social media marketing is that you can engage with your existing customers while also attracting new consumers and increasing visibility regarding your services and offers. If you’re serious about trades industry visibility, you should be figuring out what social media platform your customers use, and take advantage of that particular platform.
The Right Landing Pages
If you’re serious about inbound marketing, you’ll have to make sure that your landing pages are well-designed and extremely attractive. However, it isn’t all about aesthetics. You’ll also want to ensure that you add the right calls to action (CTAs) and that they are placed strategically throughout your content. Of course, the copy must also be particularly compelling to keep the visitors’ attention.
For example, the small decision to create an opt-in form could bring you a tremendous amount of insight regarding trades industry customers, and can also help refine your inbound marketing strategy for the future.